SWEET SHOP SUNDAYS: SHRINKLE + SUGARPILL

Amy Doan was studying journalism when she began sewing clothes for fun in 2002. Under the seller name Shrinkle she sold her designs on EBay, which were so well received that Shrinkle became a full time gig. It was then Amy realized her true calling in life was for fashion design and glamor.

To promote Shrinkle, Amy set up a blog documenting her designs, in addition to her partying antics with equally fabulous friends. Other bloggers found inspiration in her humorous writing style and colorful pics, which featured fun ways to wear vintage fashions and plenty of bright, richly pigmented makeup . A new demand was born. Ever the savvy business woman, Amy expanded her shop to stock vintage dresses and Kryolan cosmetics too. She also began selling fabric and trim by the yard, for other DIY’ers.

Though maintaining her EBay shop to sell Kryolan, Amy opted to transfer her Shinkle line, vintage wares and diy supplies to an Etsy shop in 2007. Since then over 1,000 items have been sold, ranging from handmade corset tops to 70s disco dresses to vintage slips refashioned for every day wear.

But that’s not all. This year she launched her own cosmetics line, Sugarpill! These high quality eye shadows come in loose and pressed formats alike, in the greatest packaging you’ll ever see.

Inspired by punk, rave, drag and Japanese street fashion, each of Amy’s business endeavors reflect her style; a style where neon, glitter and hot pink are staples. The authenticity of her brand has gained her many loyal customers, with many more on the way.

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2 responses to “SWEET SHOP SUNDAYS: SHRINKLE + SUGARPILL

  1. What an inspiring story!
    Love the new colour scheme btw.

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