Tag Archives: Jennifer Herema

SWEET SHOP SUNDAYS: SISTERS OF THE BLACK MOON

This trifecta of fashionstas never cease to take my breath away. Ladies and gents, I present to you Sisters of the Black Moon – this Sunday’s Sweet Shop.

These ladies have an aesthetic heavily influenced by music and counterculture of the 60s and 70s, with a little Jennifer Herema and a lot of globe trotting thrown in. Each week a new batch of auctions are added to EBay , sending bidders in a frenzy for fringed kimonos, vintage crochet, tapestry bags, Gunne Sax minis and gauze maxis.

If you’ve ever gazed in amazement at a vintage piece but drew a blank when it came to integrating it into your existing wardrobe, fear not: each Sisters item is perfectly styled for inspiration. And yes, those are the (drop dead gorgeous) sisters themselves modeling.

Alecia, Rachel, and Sara are bff’s who originally bonded over common interests, and founded Sisters of the Black Moon in Austin, TX in 2009. Sister Sara has since moved to Sweden to be with the love of her life, but continues to run her share of the venture from there. Great style knows no limits, clearly.

For a double dose of inspiration, the Sisters’ collaborations with Austin photographer Alexandra Valenti are a must see! These stunning editorials are awash in bright colors, yet have a soft feel to them ala Madame Yevonde. Be amazed. Be very, very amazed.

 

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